Creative Director

Comcast New York, NY

About the Job

Business Unit:

Job Summary:

In today’s world of constant media consumption, reaching consumers with quality, impactful advertising is more important than ever. At the center of that consumption is Comcast Spotlight and Freewheel – the advanced advertising arm of Comcast that provides premium video advertising to clients of all shapes and sizes. We sit at a unique focal point of cross-platform consumption with a treasure trove of data and a cache of premium inventory.


The Creative Director will be responsible for the overall direction of the creative team for this division including planning, developing and producing the advertising and promotional programs for the organization's products, along with implementing an exciting brand relaunch. This role is a unique opportunity for a creative visionary to make a major impact at a pivotal time.


Core Responsibilities:

- Mentors and develops the creative team (direct reports include the heads of graphic design, video production and web development).

- Collaborates closely with the events, product marketing, sales development, demand generation, and communications teams to implement a consistent brand voice and design across all media when launching new products and events.

- Leads the development of all creative and must understand and apply the new brand strategies in the execution of creative assignments.

- Directs the design and production of all research publications as well as broadcast, digital, and print advertising campaigns. Manages creative aspect of agency relationships.

- Manages the timeline and critical dates on assigned projects both internally and with vendors. Monitors the intake and timely trafficking of all creative service jobs from ideation to deliverable. Tracks progress of all assigned operational projects and meeting planned deadlines. &

- Creates impactful short-form content that captures attention and sparks imaginations.

- Thinks strategically about how to simplify communications with compelling graphics that generate leads and drive traffic.

- Oversees budget for creative team. Ensures that all deliverables are produced in a timely, cost effective manner while maintaining the creative integrity of the brands.

- Consistent exercise of independent judgment and discretion in matters of significance.

- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.

- Other duties and responsibilities as assigned.



Job Specification:

- Bachelors’ Degree or Equivalent& in Advertising, Design or related field required.

- Minimum of 10-15 years’ related experience. Intimate understanding of brand voice and digital best practices essential.

- Extensive design experience across digital, video and social media channels with a proven history of stellar high level design and visual communication capability manifested in cohesive marketing and website initiatives.

- Outstanding leadership skills. Past experience leading a creative team. Proven ability to coach/mentor others and share creative critique productively.

- Equally capable of concepting and executing, with no hesitation in rolling up his or her sleeves to jump in.

- Experience creating storyboards, wireframes and campaign materials necessary to guide development of impactful and creative branded experiences from concept to implementation.

- Deep knowledge and understanding of the creative development and production process.& Oversight of and direct experience implementing project management software platforms (i.e. Basecamp) essential.


Employees at all levels are expect to:

- Understand our Operating Principles; make them the guidelines for how
you do your job
- Own the customer experience-think and act in ways that put our
customers first, give them seamless digital options at every touchpoint,
and make them promoters of our products and services
- Know your stuff-be enthusiastic learners, users and advocates of our
game-changing technology, products and services, especially our digital
tools and experiences
- Win as a team-make big things happen by working together and being
open to new ideas
- Be an active part of the Net Promoter System-a way of working that
brings more employee and customer feedback into the company-by joining
huddles, making call backs and helping us elevate opportunities to do
better for our customers
- Drive results and growth
- Respect and promote inclusion and diversity
- Do what's right for each other, our customers, investors and our

Comcast is an EOE/Veterans/Disabled/LGBT employer