Sr. Manager, Digital Strategic Analytics

Comcast Philadelphia, PA

About the Job

Business Unit:

The Digital Center of Excellence (DCOE) business unit is the online division of Comcast Corporation and is integral to helping the parent company achieve this vision.


The DCOE is an entrepreneurial, fast growing organization within Comcast. The Digital First Strategy group within the DCOE is looking for a Senior Manager to provide strategic analysis, insights, and performance reporting for the high profile company effort to drive digital self-service for Comcast customer. The ideal candidate will be a critical thinker, a self-starter, an excellent communicator, and have heavy experience with quantitative analysis.

Employees at all levels are expect to:
- Understand our Operating Principles; make them the guidelines for how you do your job
- Own the customer experience-think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
- Know your stuff-be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
- Win as a team-make big things happen by working together and being open to new ideas
- Be an active part of the Net Promoter System-a way of working that brings more employee and customer feedback into the company-by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
- Drive results and growth
- Respect and promote inclusion and diversity
- Do what's right for each other, our customers, investors and our communities

Primary Duties
- Drive cross-channel analysis to develop insights that inform opportunities to improve digital adoption
- Support digital product team with reporting and analysis that drive conversion optimization within our My Account and Help & Support experiences
- Present results and analyses to key stakeholders within the DCOE and across the organization.
- Partner with internal teams and external vendors to align strategically and tactically on how we best utilize multiple complex data sets
- Provide reporting and analysis of actual results against budget, and forecast future performance.
- Oversee creation of key reports and dashboards via Adobe Analytics and other visualization tools like Tableau and Domo.
- Define Adobe Analytics reporting requirements that support our business needs to hand off to development and implementation teams.
- Develop new solutions or processes to improve reporting efficiencies or to automate the correction of identified data discrepancies.

Core Responsibilities
- Provides data-driven insights that shape strategy through data analysis, modeling, and reporting.
- Conducts analyses of core KPIs for the business unit (e.g., traffic patterns and seasonality, sales effectiveness, conversion analysis, etc.)
- Keeps abreast of strategies, trends, initiatives, and best practices within the company and competitive landscape.
- Consistently exercises independent judgment and discretion in matters of significance.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.


Education Level-Bachelor's Degree or Equivalent
Field of Study Business
Years Experience Generally requires 8-11+years related experience

Preferred Experience
- Minimum 5 years of experience in highly analytically focused work (e.g., web analytics, financial modeling, data mining, statistics, etc.)
- Degree in Statistics, Marketing, Economics, Computer Science or a related field. The equivalent in related work experience and self-study may be substituted.
- Demonstrated expertise in communicating results from in-depth analysis to top executives.
- Experience with web analytics tools and principles preferred
- Proficiency with Excel.
- Hands on SQL experience preferred.
- Experience with data visualization tools like Tableau or Domo a plus.
- Highly effective communicator, capable of delivering business-shaping insights to senior resources.
- Knowledge of statistical concepts and software a plus
- Experience developing PowerPoint presentations with a strategic focus.





Comcast is an EOE/Veterans/Disabled/LGBT employer