Lead Manager Strategy & Planning - Consumer & Market Insights - Portfolio

RJ Reynolds Tobacco Co Winston-Salem, NC

About the Job

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At RAI, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

At the RAI companies you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

The Lead Manager Consumer and Market Insights designs, executes and translates market research learning into insights that deliver an enhanced understanding of consumers and the marketplace. This position provides value by applying research, analysis and a comprehensive understanding of the consumer to influence and drive achievement of corporate objectives. Additionally, this individual should maintain strong credibility and consistently demonstrate effective leadership, influencing and presentation skills.




  • Collaborate with key stakeholders to define consumer and market learning needs; provide counsel on potential research approaches, outcomes and insight application
  • Execute custom and ad-hoc research projects/analyses to support consumer and market information needs.
  • Translate research data and analyses into strategic implications that are actionable, impactful, and accessible to stakeholders
  • Report/present insights and implications in an informative, compelling, and memorable manner to shape and influence business decisions; collaborate with key stakeholders for insight socialization.
  • Collaborate with the broader consumer and market research team to assess marketplace impacts based on consumer driven behavior to include cross-category interaction, competitive assessments, portfolio impact, new category interaction and business drivers
  • Advance the consumer and market research agenda; prepare appropriate research proposals and bids from third party vendors; manage research projects and analyses to time and budget.
  • Support the maintenance of a robust network of internal and external expertise to facilitate early identification of new methodologies and best-in-class research and analytical practices.
  • Synthesize information across projects and sources to uncover insights and address macro issues



  • Bachelor of Science required and Master's Degree in Business preferred
  • Business Analytics, Statistics, Economics, Engineering or relative quantitative degree will be considered


  • 3+ years related work experience in business/commercial analytics
  • Experience with a broad range of custom market research
  • Demonstrated ability to understand broader business issues and seek resolution


  • Strong communication and presentation skills
  • Demonstrate curiosity and passion for consumer and market research
  • Capacity for discerning and applying appropriate research protocols to address objectives
  • Solid analytical and problem solving skills
  • Demonstrated ability to translate data analysis and results to implications
  • Ability to manage multiple projects simultaneously; work with a high degree of independence
  • Strong collaboration skills, with ability to work with a broad range of disciplines and cross-functionally
  • Responsive, enthusiastic, and team oriented
  • Vendor management skills preferred
  • Advanced Excel, PowerPoint, Word

Compensation/Targeted Bonus

  • Competitive Annual Salary
  • Targeted Annual Bonus
  • Relocation assistance available for those who qualify.


Benefit Summary

Our company offers very competitive compensation and benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Comprehensive health- and welfare-benefits package
  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
  • Company-paid sick and personal days, funeral leave and jury duty leave
  • Confidential personal financial counseling service
  • On-site health clinics and fitness centers
  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care advocacy service
  • Volunteer service opportunities
  • Federal credit union membership through Allegacy Federal Credit Union
  • Extensive training opportunities  


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc..

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.