Senior Product Manager, Oncology Patient Marketing

Bristol-Myers Squibb Lawrence Township, NJ

About the Job

Description:

This individual will work with all members of the patient team and will be responsible for critical strategic oversight and vision from a patient channel perspective.

• Individual will play an active role in evolving the vision and strategy for the patient channel critical OPDIVO and/or other Oncology brands/indications.

• Individual will lead many aspects of related consumer activities including message development/refinement, campaign evolution, strategic /tactical evolution of unbranded work, marketing plan development and business/channel analytics.

• Individual will serve as patient tumor/brand lead across a wide array of matrix partners/teams that would include tumor-specific leaders, medical, marketing research, sales, decision analytics and other functions.

• Individual will work closely with Advocacy team and Public Relations team to develop appropriate programs/projects that support the strategy.

•Individual will be responsible for leading an agency team and in managing a successful relationship/partnership.

• Finally, it will be critical for this candidate to build a strong relationship and work collaboratively with medical, legal and promotional compliance team to develop and execute high impact marketing materials.

 


Qualification:

Qualifications\:

• BA degree or equivalent is required; MBA is preferred.

• 7+ years of relevant marketing brand management experience including some experience in launching new brands/indication in the pharmaceutical space.

• Strong written and verbal communication skills.

• Demonstrated experience in managing external resources, including Advertising agencies.

• Experience in conducting primary and secondary market research with demonstrated ability to derive key market insights.

• Experience in leading multi-functional teams to accomplish specific objectives and goals.